Online surveys
are a good and affordable way of understanding how successful your brand is,
directly from the consumers. Currently, there are numerous free online
survey & questionnaire tools that may be used to define survey
questions in a bid to get valuable responses. Such tools will also allow you to
create links and sent them out for the respondents to fill the survey. The
majority of these tools also offer sophisticated functionalities, which can be
very important when you are planning for something more complicated than an
online survey. So, what exactly can these tools do for you?
Gives Surveys a Flexible Feel and Look
With the free
online survey tools, you can customize the appearance and feel of the surveys,
in line with the requirements of your company or organization. A survey that is
prominently branded will command attention in the eyes of the respondents,
which will help you have a greater response rate. The various tools have features allowing you
to customize the font, colour and header graphics of the survey questionnaire.
Allows You to Skip Logic
If the survey is
a bit complicated, it is advisable to allow the respondents to skip some
portions of the survey. Allowing the respondents to skip the sections that do
not concern them will ensure that you get quality information. The free online
survey tools will allow you to create the skip logic functionality in your
online surveys.
Offers a Piping Functionality
The piping
functionality, found in some of the free online survey & questionnaire tools,
allows you to pull from a certain section of the survey questionnaire and
insert them in another part of the same survey. For instance, if you had asked
the respondent where they live and responded New York, you can then use the
piping feature to redirect them to the question ‘what do you love about New
York city?’ Some more advanced versions of the free tools will allow you to
combine the skip logic functionality with piping for better quality responses.
They allow for Website Integration
While some of
the available online survey and questionnaire tools only allow the user to
create surveys on their websites. However, there are other free tools that will
allow you to integrate the survey to your company website. This is important when
you are conducting a poll.
Owing to their
many benefits and useful functionalities, free online survey &
questionnaire tools are a
preferred way of creating online surveys today.
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