Online Survey Optimization Tips to Increase Response Rates

• Pay attention to your email subject line and the content of your email

• How you add CTA matters

• Target proper set of defined audience

• Email length need to be thoughtful

• Consider offering rewards

• Publish results online

Pay attention to your email subject line and the content of your email

If you are inviting people to a survey using email, make sure that you are paying close attention to your email subject line and the content you are adding on to your email. The more precise, and methodically defined your entire content is evenly spread out of the email, better it can eventually Increase The Survey Participation level.

How you add CTA matters

CTA is short for call to action.

It is extremely important that the CTA you add with your email to encourage your readers participate on your survey need to be short, simple and adaptive- without being too lengthy while being to the point, and accurate!

Target proper set of defined audience

When it comes to targeting proper set of defined audience means Pinpointing Who Your Audiences are, profiling them based on demographies and individual preferences. The more precise you are in narrowing down on your standalone set of audiences, quicker can you expect to reach out to those audiences who matter, and not everyone

Email length need to be thoughtful

If you are sending email invites to your readers with the objective to ensure they participate on your campaign, ensure that the email that you send is short but precisely simple and abbreviated to the matter.

Consider offering rewards

When it comes to improve the entire profile and portfolio of your survey by promoting the respondent’s participation level; it is important that you reward them. This make the people click to your survey and continually ask for better, pinpointed response. The need for rewards increases survey participation.

Publish your results online

It improves the respondents' participation level.

These are some of the ways to enhance the quality of your survey

Checklist Before Sending Your Online Survey Questionnaire

One of the most common research instrument used widely across various industries and businesses to gather information on various subjects; questionnaires are often used for statistical analytic purpose. It is also considered as a method of data collection. Thus, it is very important to frame it in right and proper manner.

So, here we are listing down the complete checklist that can actually help you make a result oriented Online Survey Questionnaire. Take a look:

• Structure out the outline and format of the questionnaire first

Before you actually step into framing the questionnaire, it is very important to know the right purpose. Also, make sure to give it a proper title as it is the first thing that people will look onto. Deciding the question format and a proper end to the questionnaire is also very important.

• Don’t forget to give your questionnaire a nice introduction

Once you know the primary purpose of using this tool, make sure to present in right frame of words which can help in making the right connectivity with the respondents. Also, ensure guarantee of confidentiality of all respondents here itself and don’t forget to give brief introduction of the company for which you are using this tool.

• Read all your questions and its options thoroughly

Make sure that all the questions which are putting in questionnaire are relevant and do make some sense. Keep them arranged in order of general to specific. Not just the questions but you should also check the answer options too. A thorough check of both questions and answers ensure that you are making best use of this tool.

• Avoid any kind of language or grammatical error

One of the very important things to always take care of is the right use of language. Always avoid using jargon, technical words and complicated language. Making grammatical and spelling errors is a big NO. So, make sure to keep an eagle eye on the spelling mistakes and grammatical errors.

• Last but not the least; preview and Test Your Survey Before Actually Launching it

Test out your survey well. Check the time and validate it with you friends and colleagues to get the appropriate version of it.

Next time before you frame out a survey don’t forget to keep a check of above mentioned points.

How to Analyze Online Survey Data

In many businesses and companies, surveys are considered as the best practice to forecast future decisions. A Good Quality Survey can help business grow in right direction. But, it is not just the survey that can help decision makers of company take the right decision. It is the analysis of that gathered data that helps in taking the right decision.

So, here we are discussing few tools and practices that can help you Analyze Online Survey Data in best possible way. Take a look:

• Consider your top research questions first


Before you actually start analyzing, make sure to visualize your survey data. And even when creating visualizations be very thoughtful. And this step has to be done when outlining your top research questions in a survey. Be skeptical about the large differences and don’t miss even a small point. Have right measurement for each question that you put in questionnaire and always consider some margins of error while calculating the final measurements.


• Then cross tabulate and filter your results


A good survey always set an analysis plan while setting up the purpose of the questionnaire. And your planning will pay off then only. So, always plan well in advance. Make up your mind that whether you want results to be calculated in tabular form or graphical form. Once you have finalized on tables or graphs, make sure to use filters in order to model your collected data in best possible way. This will help you come to more relevant conclusions.


• Crunch the numbers, and


By crunching the numbers in best possible way you can actually get to more statistical significant conclusions. This will help you take decisions on trusted base. With right assessment of accuracy, you can come to an inference with least plus and minus error. And mean, median and mode are the best way to do this.


• Last, draw conclusions


Last and the final step is to make a report on survey result from analyzing the data. There are many ways of doing this but the most common ones are correlation and causation. And it from this on basis of which future decisions are to be made so make sure to keep it clear and direct to the point.

Remember, wrong data analysis can always draw you towards wrong conclusions. Thus, it is very necessary to collect right data with right methods and then analyze in right manner to create an appropriate balance.